Home=>Staff=>Marie Gustafsson Sendén
Marie Gustafsson Sendén
PhD Student
Dissertation Title
Social psychology phenomena in semantic spaces.
Dissertation Subject
I study how values and attitudes are communicated in written text with new computational methods (LSA). I my thesis we propose a theoretical framework that describes how communicators use language to increase their fitness. One example is how communicators use semantic markers for identities and groups - the personal pronouns - to send values on resources and group belonging. Another study investigates how media send values about men and women. Finally, we test the theoretical model in experiments.
Latent semantic analysis, LSA(Landauer, McNamara, Dennis & Kintsch, 2007) is a computational method for measuring semantic distances in large text corpora. This is done through an algorithm similar to factor analysis, where a matrix of written documents is reduced to a higher order structure called a semantic space. Words that have been used in similar context and with similar meaning are positioned nearby in the space. Valence of pronounce can be measured as the semantic differences between human ranked valence words and the context of pronouns. Human ranked words from the ANEW-list (on a scale from 0-10) (Bradley & Lang, 1994) are used to predict valence in the semantic space. LSA has previously been used in language learning and information processing but seldom in social psychology research.
Publications

Calmfors, L., Dimdins, G., Gustafsson, M., Montgomery, H., & Stavlöt, U. (2009). Trade in Services and in Goods with Low-Wage Countries - How do attitudes differ and how are they Formed? Swedish Institute for European Policy Studies, SIEPS 2009:6.
ISBN 978-91-86107-12-3
Calmfors, L., Dimdins, G., Gustafsson, M., Montgomery, H., & Stavlöt, U. (2011, in press). Uppfattas tjänstehandel som mindre rättvis än varuhandel? En studie av attityder till lĺglönekonkurrens i utrikeshandel? IFAU; Institutet för arbetsmarknadsmarknadspolitisk utvärdering.
Miscellaneous
Posters
SPSP 2008 - Extracting gender stereotypes with Latent Semantic Analysis [PDF]
SPSP 2009 - Language and the valence of personal pronouns - a tool to redistribute resources from outgroup individuals to ingroup collective [PDF]
SPSP 2009 - Coherence seeking in attitudes to free trade in services [PDF]
SPSP 2010 - Ingroup Allocation Model - the evolution of evaluative communication in group formation [PDF]
SPSP 2010 - Perspective taking and expression of attitudes in a political controversy [PDF]
www.spsp.org
SPSP 2011 - Ingroup favoritism - spontaneously expressed in choice of words. [PDF]
SPSP 2011 - Parenthood and Gender as Potential Sources of Bias in Employment Decisions in Sweden (SPSP, San Antonio, 2011).
EASP 2011 - Communication Breeds Ingroup Favoritism (EASP, 2011, Stockholm)
Oral presentations
The Tenth Annual SNEE European Integration Conference 2008 - Trade in goods, trade in services and outsourcing - How do attitudes differ? (paper and oral presentation)
International Congress Psychology 2008 - Valence of Pronouns and Social Groups in Large Text Corpora (oral)
Association Psychological Science 2009 - Ingroup Allocation Model - Redistributing Resources through Language to Improve Fitness (oral) www.psychologicalscience.org
ESCON 2009 - Language as a Tool for Improving Fitness: Values of Social Groups.
European Association Social Psychology (2011) - Ingroup Allocation Model - Redistributing Resources through Language.
10th Anniversary of the Centre for Gender Medicine (2011) - (Gustafsson-Sendén, Fridner, Belki_, & Schenck-Gustafsson, 2011) - Sickness Presence Among Physicians.
Other research
HOUPE is a longitudinal research project about ” Health and Organisation among University Physicians in Europe”. The project aims at studying associations organization, career development and health in six European countries.. I am the project manager for the Swedish second data collection which is completed in 2012. Study focus at the moment is help seeking behavior and sickness presence. For more information, visit www.houpe.no.
Lecturing
Social psychology
Economic Psychology
Leadership
Motivation and emotion
Gender
Aggression


